Maritza Rodriguez and Dawn MacLellan have written a great article called Target marketing by generation.The premise of their article is if you know more about your customers and their motivations you are better able to…
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When I met Natalie Dempsey the manager of Oxygen Skin Centre at a talk I was doing and she came up to me afterwards and said, “I need you.” Oxygen Skin Centre is a salon…
Eranthi Bonney is a truly amazing business women. She has developed a wellness spa called Spa Samsara that combines the best of East meets West in the bayside suburb of Brighton in Melbourne. What is really…
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Mother’s Day – Its a time for getting spoilt
All mum’s deserve a treat on Mother’s Day. Beauty businesses should be already gearing up for this calendar event that provides and opportunity to promote, package, up-sell and even reward loyal customers. Working with Sheridan…
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